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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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W.B. Fishbowl
Age: 57
Joined: 02 Oct 2014
Posts: 2422
Location: New York, New York, USA
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 Posted: Wed Feb 05, 2020 4:45 pm Post subject: |
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| NEW YORK OMNIBUS 2629 wrote: | Note that these "AVE. B" buses are carrying ads for a Latino radio station; it set me to wondering when the first bilingual ads (or those entirely in Spanish) were first carried on/in New York City buses (also in the subways)
I'm guessing late 60's/early 70's, or somewhere around that time.
I especially remember (40-odd years ago) ads for "EL PICO" coffee; for some reason, those ads always stand out in my mind.......
http://bus.nycsubway.org/perl/show?90
http://bus.nycsubway.org/perl/show?28
http://bus.nycsubway.org/perl/show?41
(courtesy: bus.nycsubway.org) |
WJIT was also famous to a degree because in the late 1970's, they did Spanish-language translated simulcasts of WNBC-TV's (Channel 4) 11 P.M. editions of NewsCenter4 - and WJIT 1480 Radiojit was clearly mentioned on the ID slide at top left while WNBC's then-logo was at lower right. As seen at 0:05 on this clip:
https://youtu.be/dtrxSqLe-Ys
(For those into the old-time TV and radio staff announcers who have also gone the way of Old Looks, New Looks and RTS's, Bill Rippe was the V/O on duty that night in '78.) |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 4:58 pm Post subject: |
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W.B.:
I had TOTALLY forgotten about that NBC/WJIT simulcast!
Man, that IS ancient history!!!!!!!! 
So, I would guess that Spanish ads on/in buses (and in subway cars) more or less date back to the 1970's?
"NYO" |
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W.B. Fishbowl
Age: 57
Joined: 02 Oct 2014
Posts: 2422
Location: New York, New York, USA
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| Posted: Wed Feb 05, 2020 5:07 pm Post subject: |
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| NEW YORK OMNIBUS 2629 wrote: | W.B.:
I had TOTALLY forgotten about that NBC/WJIT simulcast!
Man, that IS ancient history!!!!!!!!
So, I would guess that Spanish ads on/in buses (and in subway cars) more or less date back to the 1970's?
"NYO" |
Pretty much. It was at the point where two Spanish language TV stations, WNJU (Ch. 47) and WXTV (Ch. 41), were making their presence known, and such personalities as Iris Chacon were becoming as much household names as their English-language counterparts. Not to mention Sabado Gigante. |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 5:36 pm Post subject: |
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| W.B. Fishbowl wrote: | | NEW YORK OMNIBUS 2629 wrote: | W.B.:
I had TOTALLY forgotten about that NBC/WJIT simulcast!
Man, that IS ancient history!!!!!!!!
So, I would guess that Spanish ads on/in buses (and in subway cars) more or less date back to the 1970's?
"NYO" |
Pretty much. It was at the point where two Spanish language TV stations, WNJU (Ch. 47) and WXTV (Ch. 41), were making their presence known, and such personalities as Iris Chacon were becoming as much household names as their English-language counterparts. Not to mention Sabado Gigante. |
W.B.:
I recall my Dad watching demolition derbies and bullfights on 47 back in the day, even though he couldn't understand a word of Spanish!
I also remember car car ads (at least on the subways) for the Spanish-language newspaper, "El Dario", as well as some of the buses in my area of New Jersey.
"NYO"
Last edited by NEW YORK OMNIBUS 2629 on Wed Feb 05, 2020 5:39 pm; edited 1 time in total |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 5:38 pm Post subject: |
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While we're on the subject of Spanish transit ads.......
"WEST SIDE STORY" (film) premiered in 1961; it was set in Spanish Harlem, as everyone indeed knows.
What bus routes would have served this area, back in 1961/1962?
Equipment used?
Thanks....
"NYO"
Last edited by NEW YORK OMNIBUS 2629 on Wed Feb 05, 2020 6:36 pm; edited 1 time in total |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 5:52 pm Post subject: |
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"GOYA" car card ads I also remember, years back........
"GOYA! Oh-Boy-ah!"  |
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W.B. Fishbowl
Age: 57
Joined: 02 Oct 2014
Posts: 2422
Location: New York, New York, USA
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| Posted: Wed Feb 05, 2020 6:23 pm Post subject: |
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| NEW YORK OMNIBUS 2629 wrote: | While we're on the subject of Spanish transit ads.......
"WEST SIDE STORY" (film) premiered in 1961; it was set in Spanish Harlem, as everyone indeed knows.
What buses routes would have served this area, back in 1961/1962?
Equipment used?
Thanks....
"NYO" |
Apparently it (or at least parts of it) was filmed in the San Juan Hill section before all the buildings there were torn up to make room for the vast Lincoln Center complex (west of it, the Amsterdam Houses had already gone up by then); that neighborhood was and is served by the (M)11 route, which at the time would have had largely 1946-47 buses originally built for NYCO and stored at 100th Street (yeah, how could a bus serving the West Side have its route assigned way up on the East Side?); and around 65th and 66th Streets, what was then the M-7, later M29 and now M66. Over on West End Avenue, the M-105, then in its last year of operation before the TWU strike against FACL and ST that led to MaBSTOA's creation, ran only one bus a day.
As for Spanish Harlem . . . I'd venture the 1's and 2's of Fifth and Madison Avenues (then different divisions), 3 and 4; plus M-101 (the Lexington Avenue 3 and 4 routes discontinued in 1960), M-15 First and Second Avenues, and the crosstown routes 19 (now M96), 20 (now M116) along 116th Street, the Bx-29 and TB routes along 125th Street, and the Bx-33 at 135th Street. (M-107 106th Street Crosstown was introduced in fall 1962, truncated in 1964 and in that form ran to 1974; after which part of its route became a new branch of the M19, and is today M106.) Some of these routes ran the new FACL (and some ST) Fishbowls, a few others (such as M-101) had the 1958-59 Old Looks with the protruding front sign boxes. Whatever pre-war buses were still on the roster (Yellow 740, TD-4502 and TD-4505) would only run up to March 1, 1962 and were not included in the MaBSTOA takeover. |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 6:40 pm Post subject: |
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W.B.:
You TRULY outdid yourself, here.....this is EXACTLY what I wanted to know; again, thanks for taking the time to post here!
Man, can you imagine going back to 1961/1962 and being able to RIDE and PHOTOGRAPH so much vintage equipment??
WOW!!!!!!!!! 
"NYO" |
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W.B. Fishbowl
Age: 57
Joined: 02 Oct 2014
Posts: 2422
Location: New York, New York, USA
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| Posted: Wed Feb 05, 2020 6:44 pm Post subject: |
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| NEW YORK OMNIBUS 2629 wrote: | W.B.:
You TRULY outdid yourself, here.....this is EXACTLY what I wanted to know; again, thanks for taking the time to post here!
Man, can you imagine going back to 1961/1962 and being able to RIDE and PHOTOGRAPH so much vintage equipment??
WOW!!!!!!!!!
"NYO" |
Yeah, I know . . .
But as to Lincoln Center, anyone notice similarities in appearance and positioning to L.A.'s Performing Arts Center? |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 6:57 pm Post subject: |
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| W.B. Fishbowl wrote: | | NEW YORK OMNIBUS 2629 wrote: | W.B.:
You TRULY outdid yourself, here.....this is EXACTLY what I wanted to know; again, thanks for taking the time to post here!
Man, can you imagine going back to 1961/1962 and being able to RIDE and PHOTOGRAPH so much vintage equipment??
WOW!!!!!!!!!
"NYO" |
Yeah, I know . . .
But as to Lincoln Center, anyone notice similarities in appearance and positioning to L.A.'s Performing Arts Center? |
W.B.:
Could be that "artistic license" was taken...or, perhaps, the same architectural firm was involved??
"NYO"
Getting back to buses, AFAIK, L.A.'s SCRTD was using Old Looks for quite awhile after the last vanished from the streets of New York....... |
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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NEW YORK OMNIBUS 2629
BusTalk's Offical Welcoming Committee
Joined: 18 Dec 2007
Posts: 22662
Location: NEW JOISEY
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| Posted: Wed Feb 05, 2020 11:31 pm Post subject: |
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Broadway & 174th, 1983 (this is a quite spiffy looking Flex!)
Looks like a good crowd is aboard as well; note the "FARMACIA" on the corner......
http://bus.nycsubway.org/perl/show?942
(courtesy: bus.nycsubway.org) |
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