|
BusTalk A Community Discussing Buses and Bus Operations Worldwide!
|
View previous topic :: View next topic |
Author |
Message |
Mr. Linsky BusTalk's Offical Welcoming Committee
Joined: 16 Apr 2007 Posts: 5071 Location: BRENTWOOD, CA. - WOODMERE, N.Y.
|
Posted: Tue Feb 24, 2009 2:23 pm Post subject: 'NABI DEBUTS IN SAN DIEGO' |
|
|
San Diego MTS debuts NABI BRT ad campaign
From Metro Magazine.
San Diego’s MTS took a dramatic step forward for its brand image with the purchase of 26 60-foot BRT articulated buses from North American Bus Industries, which replace its aging fleet of articulated buses.
Taking advantage of the fleet's debut, MTS' in-house marketing team produced a multi-media advertising campaign that cast the BRTs as the star of the MTS show. The campaign included 13 billboards around San Diego, bus shelter posters, door hangers, and even a photo contest.
The new BRT vehicles are equipped with CNG power plants, which advances the MTS' goal of operating a majority of the fleet with alternative-fueled vehicles, said Paul Jablonski, CEO of the MTS.
With large billboards posted over some of San Diego’s busiest freeways, millions of motorists have seen the new BRTs “in action.” Schupp reported that more than 30 entries featuring dramatic photos of the BRTs in action were received in just the first week of the photo contest.
Jablonski said the buses themselves are like traveling billboards. “They communicate instantly the MTS mission to provide not only convenient and reliable service, but an enhanced riding experience.”
Note; if you take a close look at the photo below you will note that their new NABI's are minus fender skirts and have an improved higher location for the driver's outside mirror.
Mr. Linsky - Green Bus Lines, Inc., Jamaica, NY
|
|
Back to top |
|
|
|
|
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum You can attach files in this forum You can download files in this forum
|
Powered by phpBB © 2001, 2005 phpBB Group
|